National Umbrella Organization representing all official BMW Clubs in Canada

New BMW Discount Program

Updated Jan 7, 2019

Member Reward New Car and Motorcycle Discount Program

BMW Canada will extend a discount on the final purchase price of a New BMW vehicle (car or motorcycle) to any registered member of the BMW Clubs Canada member club in good standing subject to terms and conditions. 

Due to limited import inventories, some specific models are not eligible for the reward program during the initial launch. We are constantly working with BMW to extend the discount to these models so check back regularly and make sure to check with your club National Director as they might have late breaking news.

Discount not currently available for:

  • M2 Competition
  • M5
  • M5 Competition
  • 8 series Coupe and Cabriolet



  • Eligibility: Club member must have a current full membership in good standing and have been a member for over one year at time of delivery and belong to a full member club in good standing of BMW Clubs Canada
  • Other BMW Clubs: please note that other BMW Club organizations may have discount programs with their respective distributor. Those programs are not applicable to BMW vehicles purchased in Canada at Canadian BMW Retailers.
  • Vehicle: any new BMW automobile or motorcycle to be purchased through a BMW Dealership in Canada
  • Conditions: discount applies to purchase, lease and finance transactions

Steps to receive the discount

  • download the discount form and fill it out
  • have the details confirmed by your local Club President (their signature is required)
  • send the form to the National Club Secretary (through your Club President / National Director)
  • the National Secretary will confirm the details and forward the request to BMW Canada
  • BMW Canada will contact the member and the dealership so that the discount can be applied to the purchase
  • finalize the purchase of your vehicle
  • note: this process typically takes 1-2 weeks so please apply as far in advance as possible

Note that the program is currently only available during the purchase process. After-the-fact discounts are not available.

The discount is only available to members that have been members for more than one year. It is on top of whatever incentives and discounts you have already negotiated. Work out your best deal and then add the discount on top.

The program is subject to change without notice.

The form must be forwarded through the BMW Club National Secretary to BMW.