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Our Logo and Emblem is our identity.
It is an important statement of our club. It is copyrighted, and was created using the logo and emblem guidelines provided by the International Council of BMW Clubs. It also contains the copyrighted logo (the roundel) of BMW AG, which we are allowed to use as a member club of the International Council of BMW Clubs.

"Individuals, groups, and organizations must request written authorization from the National Directors of the BMW Club of Canada if they wish to display electronically or in print a large form of the BMW CC logo or the BMW logo beyond that allowed by International Council guidelines (see http://bmwclub.ca/fr/logo/index.html). Written authorization must also be sought when either logo appears with that of a commercial or for-profit organization."

The BMW Club of Canada is a member of the International Council of BMW Clubs and thus officially recognised by BMW. It represents the BMW brand, and it’s public image must therefore be precisely in keeping with BMW principles.

Visual presentation of our club, especially our emblem, stationary, club magazine, pennants, label pins, adhesive labels and all the other items which indicate club membership, can be based extremely effectively on BMW’s Corporate Identity. Information for member clubs on logo standards and creation are available via this link.

Please note: use of the BMW emblem and logo is permitted only to officially recognised BMW Clubs acting in accordance with their statutes and the principles stated here, which form pert of the internationally valid guidelines for use of BMW trademarks.

BMW Club of Canada Logo
The use of the BMW Club of Canada logo is restricted as mandated by the Interenational Council of BMW Clubs. The member clubs/Chapters may use the National logo in their newsletter and on their stationery and web sites.

Advertisers are not allowed to use the BMW Club of Canada logo.
No one other than BMW Club of Canada and those authorized by BMW Club of Canada are allowed to sell any product incorporating the BMW Club of Canada logo. The BMW Club of Canada logo is restricted to Club regalia. BMW Club of Canada may not enter into any commercial advertising venture. The logo can not be displayed on advertisors or vendors equipment.

Logo Use Authorization Policy
The BMW Club of Canada Logo may NOT BE used in print, visual, or electronic-based media without the express permission of the BMW Club of Canada.

Permission is given for the following to use the BMW Car Club of BC logo on their Internet web pages:
BMW Club of Canada
All Clubs/Chapters of the BMW Club of Canada
The International Council of BMW Clubs and member clubs of the International Council
The BMW Group, LLC when used in conjunction with approved activities or approved programs pertaining to BMW Car Club of BC or its members.

Permission is given to variou official newsletters of the BMW Club of Canada member club display advertisers who also have commercial web sites to use the BMW Club of Canada logo ONLY to represent a link to the BMW Club of Canada web site. This permission exists only for the duration of the advertiser's contract to place display advertisements in the local club newsletter and in such cases, the BMW Club of Canada logo may not be used in such a way as to express or imply endorsement of the advertiser's products or services.

The BMW Club of Canada logo can NOT be displayed by commercial entities without prior authorization in writing, and such display must include an approriate tag line identifying the vendor as a club supporter, so that it can not be construed that either club endorses the vendor for commercial purposes.