BMW Discount Program

Eligible Cars (as of 2025)

All BMW cars are eligible except for those listed below

Eligible Motorcycles (as of 2025)

All BMW motorcycles are eligible except for those listed below

Ineligible

  • M3
  • i4 (eDrive35, i4 eDrive40, i4xDrive40)
  • M
  • Alpina XB7
  • M model motorcycles

Discount

Outside Financing: 2% of the MSRP up to a maximum of $2,000 (Cash/Outside Financing)
BMW Financing: 1% of the MSRP up to a maximum of $2,000 (BMW Financial Services Transaction)
Discount Amount: specific cash value for motorcycle depending on the model.

Motorcycle Discounts are based on a cash value based on the specific motorcycle model

The form must be forwarded through the BMW Club Rewards Program Administrator to BMW.

$250

G310 R / G310 RS / C 400 GT

$350

F800 GS / F900 GS / F900 GSA
F900 R / F900 XR

$500

All remaining BMW Motorcycles except for R18 Series which will receive $1000 + $1000 credit on BMW Accessories and Rider equipment

Eligibility

Eligibility: Club member must have a current full membership in good standing and have been a member for over one year at time of delivery and belong to a full member club in good standing of BMW Clubs Canada

Other BMW Clubs: please note that other BMW Club organizations may have discount programs with their respective distributor. Those programs are not applicable to BMW vehicles purchased in Canada at Canadian BMW Retailers.

Vehicle: any new BMW automobile or motorcycle to be purchased through a BMW Dealership in Canada

Conditions: discount applies to purchase, lease and finance transactions, sales documents and vehicle title must be in eligible member’s name

Special order options, retailer installed accessories, and surcharges are not eligible for discount

Certified Pre-Owned vehicles are not eligible

Eligible applicants must retain ownership of the vehicle for a minimum of 6 months after delivery

Steps to receive the discount

Download the discount form and fill it out

  • Automobile discount form
  • Motorcycle discount form
  • have the details confirmed by your local Club President (their signature is required)
  • they will send the form to the Rewards Program Administrator
  • the Rewards Program Administrator will confirm the details and forward the request to BMW Canada
  • BMW Canada will contact the member and the dealership so that the discount can be applied to the purchase
  • finalize the purchase of your vehicle

note: this process typically takes 1-2 weeks so please apply as far in advance as possible

Note that the program is currently only available during the purchase process. After-the-fact discounts are not available.

The discount is only available to members that have been members for more than one year. It is on top of whatever incentives and discounts you have already negotiated. Work out your best deal and then add the discount on top.

The program is subject to change without notice..